Career Aishwarya Rai debuted in Mani Ratnam's Tamil language film, Iruvar with Mohanlal and Tabu. She played a dual role in the film. She was introduced to Bollywood by Rahul Rawail in the film, Aur Pyaar Ho Gaya; the film was a poor performer at the box office. However, her third project, a Tamil-language film, Jeans by S. Shankar was a commercial success and she also played the female lead in Rajeev Menon's Tamil film Kandukondain Kandukondain with Ajith which was also a success. She then appeared in popular Bollywood films Hum Dil De Chuke Sanam (1999) and Mohabbatein (2000). In 2002, Rai appeared with Shah Rukh Khan and Madhuri Dixit in the lavishly produced Devdas, which was a major box-office success. The film attracted overseas attention as well, receiving a special screening at the Cannes Film Festival and garnering international attention.